DO YOU HAVE A REAL REASON?
Do you have
a real reason?
Real Reason looks at what you offer, say and prove in the public material your potential customers can see. We find where your reason stands, falls and what you can do about it.
You get a clear report showing what works, what needs attention and what to do next.
So you know that you're working with the best material before you spend more time or money.
What we can doHOW REAL REASON WORKS
Your reasons, tested.
Look at the offer
We check your public footprint: what you sell, who it is for and what else they could choose.
Test the reason
What are you asking people to believe? What backs it up? Does it give them a reason to pick you?
Get a clear answer
Show what holds up, what needs work and what we cannot yet tell.
WHAT YOU RECEIVE
Know if your reason stands.
Know if it doesn't.
Know what still needs proof.
A report you can use: what to keep, what to change and what to find out before doing more.
- 01The answer first
What holds up, what needs work and what we cannot yet tell.
- 02See how it fits
See how your offer is meant to help the buyer—and where that link needs work.
- 03The evidence
See which facts support each claim and where more proof is needed.
- 04Your next steps
Clear actions for you, your team or your agency. Use them yourselves, or ask us to help.
See a simple example ↗
Made-up example: a website-care company promises a “four-hour response” and says customers can stop worrying about downtime.
The break
A quick reply is useful. But a reply does not mean the website is working again. The promise leaves that important question unanswered.
What to keep
Keep the response promise if the service can meet it. Tell buyers exactly what it covers.
What to fix
Explain when help is available, what happens after the reply and who works on getting the site running. If you promise a recovery time, show what supports it.
What this gives you
A clearer promise your team can explain and your buyer can judge. You can make the change yourselves or ask for Reason Repair.
What we still do not know
We have not shown that the service is poor or that sales were lost. We have shown the missing link in this made-up sales message.
This example is invented to show how the report works. It is not a client result.
Is the reason to choose you clear and backed up?
THE REASON TEST
THE EVIDENCE · MADE-UP EXAMPLE